Source: Calcalist
The news that movie star Leonardo DiCaprio joined as an Israeli tourism project has caused some excitement in the Hebrew media and social networks, which was quickly swallowed up by the storm of Israel’s extraordinary current affairs.
In short: Leonardo DiCaprio now holds 10% of the project in Herzliya, and also enjoys excellent management and marketing fees. The details of the transaction can be read in the linked article.
The Hajaj Group, which leads the project, enjoys excellent public relations on a global scale, with a focus on the top segment of tourism customers, the segment of which is the Megastar, Leonardo DiCaprio.
In addition, they earn the environmental branding, being Leonardo DiCaprio a leading international figure in the carrier of environmental conservation.
The significance for the Israeli tourism industry is probably great. Not only are excellent public relations that may increase sales and profits, but also business direction reading.
Selected Quote
“We are proud to be partners with a strategic partner on a global scale. DiCaprio is a world-renowned environmental activist and we welcome his decision to take part in the project to ensure that the development of this project is carried out while maintaining the principles of environmental protection.”
Published on: March 4, 2018
Source language: Hebrew