Source: Hotel Management
Internet technologies and the digital space challenge the global hotel industry.
One of the main issues on the agenda of hotel owners and managers around the world is the development of digital distribution channels, which create a great pressure on the cost of the product – rooms and suites.
Another issue, which is also related to the digital consumption characteristics of tourism services, is the development of competition from the “cooperative hospitality” elements such as AirBNB, which also bite off a portion of the cake and also increase the power of the digital tools.
In other words, in a time of prosperity in tourism and hotels, the industry faces a shaky challenge that requires rethinking and preparing for a new era.
The linked article calls for a quick and determined awakening.
Selected Quote
“Digital conglomerates like OTAs—and now Airbnb, or Google and maybe Amazon—create new ways to sell hotel rooms and deploy equally giant marketing budgets to incentivize trial. Lodging companies can experiment with new distribution channels, fight back with campaigns to aggressively promote their own booking platforms, or sit back and see how the new landscape shakes out”
Published on: March 27, 2018
Source language: English