Giro d'Italia in Israel, a challenge to the Israeli hospitality industry

May 3, 2018

מקור: כלכליסט

In these days of early May 2018, Israel hosts Giro d’Italia, the second most important bicycle race in the world after the Tour de France.

This is the first time that the Giro d’Italia race crosses the borders of Europe.Calcalist estimates the economic impact of the giro at NIS 100 million.

The linked article details the economic pie. In tourism, the direct effect is about € 14.5 million.

This is the largest and most important sports event Israel has hosted in its history, and it presents a huge challenge to the Israeli hospitality industry both during the event and in realizing its future potential.

Posted on: May 3, 2018

Source language: Hebrew

"Only the hotels are already receiving 2.4 million euros, and the service providers around the tourism sector are 1.2 million, and in terms of exposure, this is a huge exposure to hundreds of millions of people, something that was not in the past. And now it is earning a lot of exposure by hosting the "

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Giro d’Italia in Israel, a challenge to the Israeli hospitality industry